The press about "Business/IT Fusion"

IT Service Magazine, 1 November 2009 (Dutch)
Long live IT Fusion. Volgens Peter Hinssen staan we aan de vooravond  van een periode waarin de rol van IT fundamenteel zal wijzigen. IT-alignment is een idee uit midden jaren ’90. Al meer dan vijftien jaar willen we business en IT op één lijn kunnen krijgen. Tevergeefs. Als business en IT goed willen samenwerken, moeten de muren tussen hen verdwijnen en moeten ze als het ware samensmelten. Vandaar de term ‘IT Fusion’. Fusion betekent zoveel als business en IT integreren zodat IT niet langer als leverancier wordt gezien. In zijn artikel voor IT Service Magazine geeft Dick Schievels een samenvatting van de nieuwe ideeën van IT-goeroe Peter Hinssen.
Dick Schievels

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OpenForum.com, 21 September 2009 (English)
KISS: Keep it short en simple. Once more the old adage has proven its point. When pitching an idea, the length of your presentation is not that important. It is all about what you have to say and how you say it.  A group of bankers proved this to be right at the Sibos conference  in HongKong earlier this year. As part of the conference track, the participants – who had never met before -  formed teams and worked together for a couple of hours a day for four days to come up with a business idea and pitch this idea to a jury. The winning entry, eMe, persuaded the jury with a short but convincing presentation. Their presentation provides important lessons for everyone who has to pitch an idea to a jury or a client. For more inspiration on how to make an enjoyable keynote watch: http://holykaw.alltop.com/private/adfnbhmfGv
Guy Kawasaki

Between the Bytes, 21 July 2009 (English)
Business and IT  is a bit like men and women: can’t live with but can’t live without each other. For years IT departments try to understand the business needs and strategies in order to come up with the appropriate IT solution or strategy. Now that they have finally figured it out (more or less) Peter Hinssen, author of the bestseller Business/IT Fusion and IT opinion leader, wipes the whole Business-IT Alignment idea of the table. Business IT Fusions is the new way to conduct business. What is wrong with alignment?, you might think. Well, alignment implies that business and IT are two separate entities within one company.  Furthermore, numerous studies only point out IT as a cost centre rather than as an entity that has the capability of unlocking the potential in an organization. All the talk about alignment hasn’t closed the gap between business and IT. Therefore it is time to start thinking about merging both departments, rather than just aligning them.
Val Souza

6minutes.be, 24 April 2009 (Dutch)
Peter Hinssen is één van de eerste Belgische internetondernemers die alle fasen van het zakelijk internet heeft meegemaakt. In zijn recentste boek Business/IT Fusion geeft Hinssen zijn visie over hoe bedrijven hun business en IT –departementen nog beter (verder) kunnen omvormen om zo hun bedrijfsdoelstellingen te behalen.

InfoQ Japan, 6 March 2009 (Japanese)
Fred Cummins quotes Peter Hinssen: Peter Hinssen [asserts] in Business/IT Fusion: How to Move Beyond Alignment and Transform IT in Your Organization, [...] that it is time to rethink IT [and suggests] what is needed is a fusion of business and IT-a "blending of IT with the business to focus on technology-enabled innovation".

Joe McKendrick's blog, 26 February 2009 (in English)
Long the subject of countless articles, blogs, and seminars: Do IT folks “get” the business? How do we achieve “business-IT alignment”?Perhaps its time to put this tired argument to rest. IT folks not only “get” the business, they are the business.
by Joe McKendrick

"So, rather than merely becoming “aligned” — with all the vagueness the term suggests — business becomes the driver of IT, and IT becomes the driver of business. What to call this state of oneness? “Fusion” is the term Hinssen suggested, but that’s already taken by a vendor. Perhaps a “tight coupling” between the business and IT? (How’s that for adding to the confusion ?)  But perhaps the time has come to stop talking about “alignment” as if the business and IT were separate organizations. They are one."

CIO, 12 February 2009 (in English)
Books, Blogs and the latest research about IT, management and leadership as compiled by the staff of CIO magazine.
by Elana Varon

"The entrepreneur and business school lecturer offers a manual for becoming a "fusion leader" at the helm of an IT department that is tightly integrated with business operations. The book is divided into readable chunks about topics ranging from alignment models to lateral (the opposite of logical) thinking."

informationweek.com, 4 February 2009 (in English)
"A new book offers a prescription for rethinking the role of technology and getting ready for the post-recession world."
by Bob Evans

"Most IT people today are still in denial. They don't really see that things are changing in IT, and that our role and place in organizations has to change dramatically. They don't really feel the changing attitude of the business fueled by commoditization and consumerization," Hinssen writes, placing much of the blame on the Alignment Model that he claims is a failure.

Tijdschrift IT Management , 1 February 2009 (in Dutch)
The magazine Tijdschrift IT Management (TITM) publishes an interview with Peter Hinssen where he discusses the problems between IT and business in an organization and how they need to be aligned. He gives examples of companies which are pioneers in the Business and IT alignment, like De Post in Belgium and Procter & Gamble.
by Arnoud van Gemeren

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“The most fun I got to do last year is to bring awareness to the board of a large financial institution on the possibilities of IT. Brilliant people, highly educated, but with little knowledge of IT. At first I noticed that they hesitated in participating  but now that we have done it 4 times, their eyes are opening and they bring one idea after another in which IT plays a large part.”

nevermindthebusiness.blogspot.com, 16 January 2009 (in English)
Steve Bacall is the author of Never Mind the Business, a blog which explores different Business Architecture methods and tools, modelling techniques and views, as well as the latest research and thought leadership in this area. Steve discusses Business Technology and how new technologies advance and merge into the business world.
by Steve Bacall

“Some ideas can be found in the new book "Business/IT Fusion", where Peter Hinssen defines 'Fusion' as the blending of IT into the business. No longer treating IT as a supplier but completely integrating IT into the business. He says that Fusion will allow companies to focus on technology-enabled innovation, instead of just on the commodity savings potential of technology.”