Recommendations

04 February 2009
Think back to how many times you’ve been invited to listen to a big corporation CIO or CTO talk about the need to “align IT with business.”  Now try to remember how many concrete, do-it-right-away ideas you came away with. Not so many, eh? Perhaps it’s because for the last five years we’ve been talking about IT using the wrong word.  Forget alignment.  Peter Hinssen has proposed a better, more accurate word -- fusion.  IT not only needs to learn how to think like business and talk like business, it needs to BE the business -- and Peter Hinssen is the right teacher to show you how.  If I had to sum up Peter’s book in one sentence? I’d say, “I bet that before you’ve even finished this book, you’re going to call a meeting to start brainstorming with your staff.”  It’s that good.

Margaret Rouse, Director
TechTarget, USA

24 January 2009
Yesterday, I received a copy of Peter Hinssen’s book and immersed myself in it immediately. Not with my feet up on a cushion and a glass of wine in hand, as Peter suggests in the preface, but installed in a comfy chair with a cup of coffee. I think the fusion concept is a strong one and also relevant outside the Business/IT environment. This is possibly the book’s greatest strength. Many of the ideas can be applied directly in other management situations and this makes it an easy- to-read, general reference book.

Mathieu Verougstraete
ING Head Wholesale Banking Academy